Shopify’s site speed is crucial to your success. Customers and search engines expect you to meet certain standards. Speed is one of these standards.
How your Shopify Store Speed Impacts Your Success
The speed of your Shopify website plays a major role in how many sales it generates. People will not wait for you to complete a purchase. They’ll click away and find another place to buy. You don’t like queuing in a store, do you? This is what you feel when you try to purchase from a slow website.
Shopify developers have made a list of things you can do to improve your Shopify Store Speed including:
Site speed tools: Get familiar
Google has some amazing tools that will help you test the speed of your Shopify site. Their Page Speed Insights tool will help you analyze your site and tell you everything that needs fixing to improve it.
Pingdom is another great tool for full website performance monitoring that has an extensive page speed monitoring feature. It takes only minutes to set up and allows you to monitor your site in real-time and track performance over time.
Limit the number of apps on your site
Shopify App Store offers thousands of apps that will improve your Shopify Store’s functionality. However, too many apps can slow down your Shopify Store.
Shopify API sends an HTTP request through your Shopify Store when you download an app. Even though the app isn’t active, every app installed in your Shopify store does this.
Your website will be slowed down if you have too many apps. This can be avoided by removing all other apps.
Optimize Your Images
The size and type of images you use will have a significant impact on your Shopify Store speed. Images that are too big will slow down your website’s speed and cause it to take longer to load.
You don’t have to replace all images manually – apps like the Image Optimizer can do this instead of you.
Shopify lets you add these image formats:
- JPEG and JPG
- Progressive JPEG
Image compression is essential for web pages to load faster. When optimizing images, ensure that they are of a reasonable size. Also, don’t add too many images to a single page.
When compressing images, it is important to consider the image’s quality.
To create new images, tinypng.com and tinyjpg.com are free tools that can be used to reduce the image’s size. As you can see, this tool saved me 71% and 286KB in total.
Reducing HTTP requests
Use the HTTP Requests Checker tool to find out how many total HTTPS requests your page makes. The following steps can be taken to reduce HTTP requests:
- Combining and inlining your CSS scripts.
- Reduce the use of images that are not design-related.
- CSS image sprites
- Convert images into Base64 code
- Limit the number and use of social buttons.
Reduce Redirects and broken links
Too many redirects or broken links could cause performance issues. How can you reduce the number of redirects and broken links? Avoid unnecessary redirects and fix broken links.
Unnecessary redirects can cause performance and speed issues that could impact the website’s overall load time. Shopify allows you to apply 301 redirects using the “URL redirect” built-in function.
For Broken links
Broken links can cause harm to your website and increase the number of HTTP requests you make. Broken Link Checker and Xenu are free tools that can help you find and fix broken hyperlinks on your website.
Use Fast Themes
The theme you choose will also affect the speed of your Shopify site. Some themes are quicker than others, so we recommend that you use them.
Don’t Forget Mobile Users
Shopify mobile site speed is a major factor in capturing more than half of all transactions. Use AMPs (accelerated mobile webpages) to improve mobile speed. This standard allows you to make superfast mobile pages. Shopify developers have already made great AMP generator apps you can find in the store.
Your rankings and conversions will improve if your site is faster. People will search for better and quicker alternatives if your site is slow.
Do you track your Shopify site speed? Hire shopify development company to clean up your site code and eliminate all bottlenecks.
Mike Patel is a digital marketing enthusiast, innovator and President of a leading Digital and E-commerce Development Agency in Dallas, Texas. Mike holds a BS, Computer Science degree from Wayne State University and is a key player in the E-commerce development and digital marketing industry since 2004. The scope of technology in his extensive experience of more than 15 years ranges from Magento, Shopify, BigCommerce SEO (Search Engine Optimization), PPC (Pay Per Click) management, E-commerce SEO, Google Shopping Ads and more.