Google declared that podcasts will begin showing up in SERPs. “Podcast SEO” is a great chance to build an audience via search traffic.
Podcasts are becoming a really popular alternative for content consumption. They are not brand new as a form of content type but there is a growing number of folks re-discovering them. They can make an interesting medium to explore when trying to cultivate your audience.
“Podcast SEO” is anticipated to be an increasing term among SEO professionals, marketers, and podcast hosts over the next few years.
What exactly do we mean by “podcast SEO” and how can you boost your podcast for search engines?
Here is everything you want to know.
Podcasts show up in Google searches
Google has announced earlier this year that podcasts will start showing up in search results.
You will be able to search for a podcast and find some of the episodes straight through the search results. The indexing of the podcast will reunite the audio content that you can consume directly.
There’s also the possibility of Google and its services to examine the audio and automatically transcribe it to highlight a podcast in related search results.
What is interesting is that Google Podcasts has started automatically Assessing the podcasts to utilize the content as metadata. Thus, people can discover specific information as part of the event before knowing about the podcast before.
This is a big moment for anyone interested in SEO to understand podcasts are becoming more important. With Google’s aid, there’s a clear sign that podcasts cannot be ignored as a source of content.
“Podcast SEO” has become a growing expression and there’s a great opportunity for successful podcasts to build their audience via search traffic.
Thinking of SEO when structuring an episode
How can these modifications from Google affect your podcast? An excellent starting point would be to think of your content structure. You can also take the help of professional SEO consultants and they also offer local SEO packages for their services.
A podcast can occasionally feel like a casual conversation but it still comes with a structure and theme. Whether you’re producing formal or casual content, you want to be in a position to have a very clear theme.
Consider what you want to talk about and the way the questions may maintain a fantastic flow.
It’ll be easier for Google to know the content of your podcast and how to index it should you start considering your audience, and what they expect from you.
Moreover, a clear theme also helps your listeners know your primary attention without getting lost in the conversation.
Creating a website for the podcast
You don’t necessarily need a site to start your podcast. All you need is a hosting provider. But if you want to begin considering SEO more critically, you wish to be sure that you have the data and the relationship with your subscribers.
You can also build an email list to grow your most loyal listeners.
A site can also help you improve your podcast’s SEO. It is easier for search engines to discover your episodes if you provide added context to them.
Many podcasts publish a new blog post for every new episode to describe their brand new topic. It’s a terrific way to build up the content for your podcast and make it easier for search engines to pick up the main theme and the attention keywords.
You can also treat your blog content as any other regular blog post to link from one episode to the other, add related posts, and keep your audience engaged.
Adding Keywords to your podcast episodes
Your podcast’s title is the number one keyword. But, you won’t just rank for it after you create more episodes so you would like to be certain you boost your odds of building your audience.
When generating content for your podcast you want to select one main keyword that will describe it. Think of your theme, the episode’s structure, and locate the very best keyword to describe it.
Make sure that you don’t pick the same keyword on every episode as you risk cannibalizing your success. Even if there’s a similarity from 1 keyword to another, it’s still important to aim for a single keyword per episode.
Your keyword should have a high search volume and ideally a very low competition. You can aim for long-tail keywords and you can find inspiration by searching in Google or through using tools like Ubersuggest.
Decide on the episode names
Your podcast names will decide whether your potential audience will spend the opportunity to listen to your episodes.
Even when someone finds your podcast, they won’t automatically listen to each and every episode if the titles aren’t appealing enough.
Your titles should be descriptive and clear while taking into account the restriction of characters.
A keyword may also be helpful in the episode’s title but you still want to be certain that you put in it in context with the rest of the content.
Should you include the episode’s transcript?
Google might have only started automatically transcribing the podcasts but they are not yet perfect.
A transcription of your episode can help Search engines know your podcast in more detail.
It can improve the discoverability of the episode with the right focus on keywords, content arrangement, and key topics.
A transcription also makes your podcast more available to individuals and you can also split the topics which you are speaking about in time brackets to help everyone find them easily in your podcast.
Much like each other practice of SEO, metadata might provide additional information about your content.
A podcast’s description can explain what the episode is all about. It ought to provide further information right after the title. The description is also helpful for search optimization to allow search engines to understand the topic of your episode. You could even add your primary keyword to ensure that you’re consistent with it.
Tags can also be helpful for your podcast. They allow individuals to discover them by looking at specific genres or groups. You can add several tags however you want to ensure they are still somehow pertinent to your podcast.
Link to your podcast on social media
Sharing is caring. A good sign of a podcast’s success is the number of shares and remarks it receives on social media. You don’t have to have a very popular show to see some positive comments or shares on social media.
Much like every kind of content, content marketing is an essential element in improving your success. Pick your social media channels and other kinds of promotions according to your topic and target market. This may be a consistent effort with the promotion.
Encourage people to share the link if they have enjoyed your show and create tracking links to find your best-performing channels.
This can be a great way to improve your SEO via “online word of mouth” as it can enhance your degrees of popularity and finally your ranking.
Ask For reviews for societal proof
Podcast testimonials also can help your podcast’s success. It is not only an indication of the level of your podcast but they can also help improve the social proof.
Ask your listeners to leave a review if they enjoyed your podcast. Start with your most loyal fans and make it as simple as possible.
Social proof can be very helpful for SEO as it “informs” search engines of their most successful pieces of content.
Add your podcast to Google Podcasts
As Google becomes serious about podcasts, Google Podcasts is becoming more significant than ever.
If you are not uploading your episodes to Google Podcasts, however, you can quickly do it by incorporating your podcast’s RSS feed.
It’s the easiest way to begin improving your SEO existence whilst monitoring your rankings, and you’re going to appear as an audio snippet in search results.
Quality first, SEO second
We presume that we will start spending more time with “podcast SEO” as podcasts keep growing as a content type. The fact that Google is paying more attention to them and the way that they can appear in SERPs is a good sign that the podcast market will only grow stronger and better to gain website traffic & sale.
What you want to remember though is that quality should still be a priority for your podcast.
Audio and content quality will be the key factors to your podcast’s success. Promotion and SEO will just work if you have a strong starting point for your podcast.
Find a creative title, a unique topic, and pay attention to your sound quality. These items will help your future audience associate with you and your podcast creating success easier through marketing and SEO.
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